Sports brand giants air max are in fierce competition to secure a London Olympic hospitality base that would give them the perfect site to launch an ambush marketing offensive on arch rivals adidas.
Nike’s bidding battle with London 2012 sponsors BMW is for Forman’s fish factory, whose prime location is just outside the Olympic Park but only 200 yards from the air max 90 main stadium. This presents the Games occupants of the terraced restaurant in the salmon smokery with advertising opportunities that won’t cut across sponsorship air max ltd  regulations on Olympic territory.