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Tennis stars serve up marketers' delight

Time: 2011-01-13   Hits: 1280   Author: admin

Note the glint as Rafael Nadal thrashes around Melbourne's cheap nike air max Rod Laver Arena next week. It is from a tech watch, thin as a chip, months to handcraft and $ 500,000 ($ NZ648, 000) if you happen to fancy one. A manufacturer, a suave, hand-kissing Frenchman named Richard Mille, who is engaged to Australia Nadal this week, says that already rich enough 200''''custaiméirí waiting list for a limited edition of tech , light-as-air, laboriously air max 90 crafted timepieces 20-grams.''And they're screaming at us to find lawyers to get one,''he says.But it will not compromise and do more. ''It is an art piece on your arm.''
It is also an expensive marketing tool. Nadal has already nike air max  smashed sé''''an five or watches. ''Yes, it can be broken,''said Mille. ''It can fly around the court.'' He is not bothered, however, insisted that the drama of the accident only $ 500,000 whip up interest in a closer watch most exclusive worldwide. ''Maybe people will be watching to see this happen.'' They will also be watching the twinkle whacks giveaway as Maria Sharapova and shrieks through experience alone Australian Open.

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